Make your products and services fit right into any new market with true localization services for all your assets. Get out the right message across cultures, spark engagement with your brand, deliver content that resonates, and get the most local impact with Native localization services.
There are 2 Types of Localization
People often overlook that there are different types of localization. There’s localization, which refers to the locale of a given language. This is on the linguistic side. In essence localizing the text to make it local to the target market.
There’s also a more technical aspect of localization. Localization services entail processes of adapting a product, service, or content to a specific locale or market. For the times when translation services don’t cut it, localization makes sure that the content feels native to its target audience. Localization services cover a wide range of actions that make your product feel as if it was created for the country you’re localizing into.
Is a Localization workflow different from a translation workflow?
In short, yes. A localization workflow is usually a tailored infrastructure that is adjusted to suit the needs of our clients. The workflow can include human translation, machine translation post editing, AI post editing, cultural adaptation, SEO optimization, testing and regulatory review.
Imagine localization as giving your content a passport, allowing it to travel and be understood globally. It’s about respect for local cultures, ensuring clarity, and fostering connections.
A translation workflow will involve more of the linguistic steps only, from translation, editing and proofreading. Often referred to as TEP, this process is more often seen on document translations.
You can read more on our translation services here.
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Native provides expert process management, streamlined workflows, an extensive resource network, the latest tech, and rigorous testing and QA to ensure flawless localization services are delivered every time.